London rates are high and promises are cheap. Here is how to separate a genuine growth partner from an activity mill.
Transparency is the real test
London buyers rightly value transparency, yet many agencies still report activity dressed up as results. Ask any prospective partner to show revenue, not rankings or reach, and to explain how they attribute it. If the answer is vague, so is their accountability, and London rates are too high for vague.
Mind the GDPR basics
In London, consent-compliant tracking is not optional. A partner who cannot explain how they measure conversions under GDPR is a liability. We build tracking that respects consent and still gives you a clear, honest read on what every pound returned.
Full-funnel, not siloed
London growth stalls when SEO, paid, social and brand run through different hands that never talk. We connect them into one measured system accountable to cost per acquired customer, so your channels reinforce each other instead of leaking budget.
What should I ask a London agency before signing?
How do you measure success? How do you handle GDPR-compliant tracking and attribution? What have you cut for clients that was not working? Start with a small, measurable scope and a free audit, so you judge on evidence, not a pitch.
How much should a London business pay for marketing?
Enough for senior attention and clean measurement, but never for offices and layers. We focus spend on outcomes, report cost per acquired customer in GBP, and start with a free audit so you see the plan before you commit.