No-BS Guides
How to Audit Your Marketing Agency in 30 Minutes
Six questions, one spreadsheet and thirty minutes of honesty will tell you whether your marketing agency is earning its fee, no consultant required.
3 minRead
360° · Full-Funnel Growth
Every Channel Looks Fine. Nobody Owns The Whole Funnel.
Platform-reported performance has a well-documented optimism problem, one 2026 measurement benchmark put the average gap between what ad platforms report and what independent tracking verifies at roughly 23%, and that's just inside a single channel. Stack an SEO vendor, a social freelancer, and an ads manager who's never seen the CRM on top of each other, and each can point to a dashboard that looks healthy while your actual pipeline goes nowhere, because nobody owns the full customer journey between them. We run the whole funnel as one system, reconciled against one revenue number, so there's one team accountable for the gap between "looks fine" and "is actually working."
In short
DigiPlinth's 360° marketing puts one accountable team across SEO, SEM, social and brand instead of several disconnected vendors, with unified measurement, reconciled against your real revenue, and one number everyone answers to. Plans start at ₹49,999 ($599) per month, with ad spend billed separately, and AEO/GEO woven through every channel rather than sold as a separate line item.
The uncomfortable truth
“The Problem Is Almost Never The Channel. It's That Five Different People Each Own A Slice And Nobody Owns The Whole.”
When five vendors each optimise their own slice, every one of them can show you a chart that's technically up, the SEO numbers look fine, the ad platform's self-reported numbers look fine (plausibly inflated by something like the 23% gap independent measurement keeps finding), the social numbers look fine, while the business itself stalls, because nobody is responsible for the customer's whole journey between those slices. Fragmented marketing is where budgets quietly die, one defensible-looking line item at a time. We take ownership of the entire funnel so there's one throat to hold and one number, reconciled against real revenue, that actually moves.
Our edge
The Edge: Nine Agency Line Items, Folded Into One Retainer
Run the comparison yourself: a typical growth stack today is an SEO vendor, a paid-ads freelancer, a social manager, a CRO consultant, an email/automation platform partner, a PR retainer and an AEO/GEO add-on, seven to nine separate invoices, none of them talking to each other. This retainer is all nine, run by one team against one revenue number, which is also why it's priced like one retainer instead of the sum of nine.
// What we actually do
360° Marketing, Run Like Your Revenue Depends On It.
Growth strategy & roadmap
A single plan across search, paid, social, brand and AI-search visibility, sequenced by what moves revenue fastest for you.
Unified measurement
GA4, ad platforms and your CRM reconciled into one honest dashboard: spent, returned, and what to cut.
Funnel design & CRO
Fixing the leaks between attention and sale, landing pages, offers, nurture and follow-up.
Multi-channel execution
SEO, SEM, social and brand run in concert, not in silos, by one accountable team.
Marketing automation
Nurture, retargeting and lifecycle flows so leads don't rot and customers come back.
Fractional growth leadership
Senior strategy and ownership without a full-time CMO salary, we run it like it's our own business.
// How we measure it
We Report The Right-Hand Column.
What agencies reportWhat we report
- Channel-by-channel activityBlended CAC & pipeline
- Isolated channel reportsRevenue you can trace end-to-end
- 'Everything is up'Payback period & LTV:CAC
Honest note
360° isn't 'do everything at once', that's how budgets get spread too thin to work. We sequence: fix measurement and the biggest leak first, then scale channels in the order that pays. Sometimes that means doing less, better.
// What it costs
Transparent Pricing For 360° Marketing.
from₹49,999/mo
One accountable retainer across every channel. Ad spend billed separately.
Indicative starting price. Your exact scope and quote follow the free audit. Every plan is month-to-month with no lock-in.
// Straight answers
360° Marketing Questions, Answered Honestly.
Is this just a bigger retainer for everything?+
No. It's the opposite of buying every channel, it's buying a strategy that tells you which channels to fund and which to skip. Often it means spending less, better.
Can you work alongside our in-house team?+
Yes. We can own the whole funnel or plug in as the strategy-and-analytics brain over your existing team. Either way, one accountable owner.
Where do you start?+
Always the same place: the free audit. We find where the money leaks, fix measurement, then sequence channels by return.
Where do AEO and GEO fit into a 360° engagement?+
They're not a separate line item, they're a thread through SEO, content, brand and social. We structure and label content once, so it earns rankings, AI citations and consistent brand signals at the same time, instead of redoing the same work channel by channel.
What exactly does this retainer absorb that I'd otherwise buy separately?+
Typically: SEO/AEO/GEO, paid search and social, CRO, email and lifecycle automation, PR and reputation signals, and unified analytics, the same seven-plus services most growth stacks buy as separate vendor relationships. You get one accountable team and one invoice instead.
// Explore other services
From the blog
360° Marketing insights and guides
Practical reads on 360° Marketing that move revenue, not vanity metrics. Filter by topic and slide through.
Analytics & ROI
5 Vanity Metrics That Quietly Cost You Money
Followers, impressions and traffic feel like progress but rarely pay bills. These five vanity metrics deserve less of your attention and what to track instead.
3 minRead
No-BS Guides
How Long Does SEO Take? An Honest Answer
Most SEO work shows early signs within weeks and meaningful revenue in 3 to 6 months. Here is what happens month by month and what speeds it up.
3 minRead
AI & Marketing
AI Marketing: What It Can and Can't Do for Revenue
AI writes, targets and optimises faster than any human team, and it also takes credit for sales it did not make. Here is where AI genuinely earns its keep.
3 minRead
Brand
Your Logo Is Not Your Brand (and It Costs You Sales)
A logo is a signature, not a strategy. Here is what a brand really is, why it affects price and conversion, and how to build one that earns a premium.
3 minRead
Regional Growth
Why Smaller-City Brands Are Winning Online
Businesses in smaller Indian cities face thinner online competition and more trusting local buyers. Here is how regional brands turn that into enquiries.
3 minRead
Ready to make 360° Marketing pay?
A free, no-pitch audit of where your marketing money goes. Worst case, you walk away with a fix list and owe us nothing. Best case, you stop bleeding.