No-BS Guides
How to Audit Your Marketing Agency in 30 Minutes
Six questions, one spreadsheet and thirty minutes of honesty will tell you whether your marketing agency is earning its fee, no consultant required.
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SEM · Paid Search
Platforms Over-Report Results By 23%. We Close The Gap First.
A mid-2026 benchmark from ad-measurement firm Wicked Reports found an average 23% gap between what platforms report as cost-per-acquisition and what independent, revenue-matched tracking actually shows, with the same research pointing to acquisition costs up 40–60% since 2023. Meta and Google aren't lying exactly, they're just grading their own homework, optimising toward the conversions they can see, not the ones you can bank. We wire tracking to your real CRM revenue before a single rupee of ad spend goes live, then scale what that reconciled number says is working.
In short
DigiPlinth's SEM service runs Google and Meta paid campaigns reconciled against your real CRM revenue, closing a gap that one 2026 industry benchmark put at roughly 23% between platform-reported and verified cost-per-acquisition. Management starts at ₹24,999 ($299) per month, billed separately from ad spend, which you pay the platforms directly.
The uncomfortable truth
“Add Up What Meta, Google And Your Email Tool Each Claim Credit For, And You've Apparently Sold Well Over 100% Of Your Actual Stock.”
Every ad platform claims credit for sales it didn't solely cause, and independent measurement research in 2026 has started putting real numbers on exactly how optimistic that self-reporting tends to be, an average gap of roughly 23% between what a platform says it delivered and what verified, revenue-matched tracking shows. If your tracking counts a page view as a 'lead', the algorithm will happily go find you a million page views and call it a campaign win. We reconcile platform-reported conversions against the revenue sitting in your actual books before we call anything a result worth scaling.
Our edge
The Edge: We Audit The Platform Before We Trust It
Most agencies take Meta's and Google's own dashboards at face value because disputing them is more work. We close the ~23% reporting gap before a single result gets reported to you, and we fold conversion-rate optimisation, the landing-page and funnel work most competitors sell as a separate CRO retainer, straight into this one, because an ad that converts on a broken page is just an expensive way to prove the page is broken.
// What we actually do
SEM, Run Like Your Revenue Depends On It.
Conversion tracking that's actually true
Server-side events, offline conversion imports, and CRM matching so the numbers mean revenue, not noise.
Google Ads (Search, PMax, Shopping)
Structured for intent and margin, not just clicks, including the AI-driven placements Google keeps folding into Search, with negative-keyword hygiene most agencies skip.
Meta & paid social
Creative testing frameworks and audience strategy that respect a real budget, not an enterprise one.
Landing pages & CRO
The ad is half the job. We fix where the click lands so you stop paying for traffic that bounces.
Budget pacing & bid strategy
Feeding the algorithms clean signals so their AI works for your margin instead of their revenue.
Weekly cut / keep / scale calls
Ruthless, unsentimental reviews. If a campaign isn't paying, we say so and stop it.
// How we measure it
We Report The Right-Hand Column.
What agencies reportWhat we report
- Clicks & CTRReturn on ad spend (verified)
- Cost per clickCost per acquired customer
- Platform-reported conversionsRevenue matched in your CRM
Honest note
Paid ads can't fix a weak offer or a broken funnel, they just help you lose money faster. If the audit shows the problem is upstream, we'll tell you to fix that first, even though it means a smaller ad retainer for us.
// What it costs
Transparent Pricing For SEM.
from₹24,999/mo
Plus your ad spend, paid directly to Google/Meta and never marked up by us.
Indicative starting price. Your exact scope and quote follow the free audit. Every plan is month-to-month with no lock-in.
// Straight answers
SEM Questions, Answered Honestly.
Who pays for the ad spend?+
You do, directly to Google/Meta, never marked up through us. We manage it; the money and the accounts stay in your name.
What's the minimum ad budget?+
It depends on your market and margins, and we'll be honest if your budget is too small to move the needle yet. We'd rather tell you to wait than take a fee to burn it.
How fast can we launch?+
Once tracking is trustworthy, days. But we won't rush live with broken measurement, that's how budgets vanish invisibly.
Do you manage ads inside AI answers, like ChatGPT or Google's AI Overviews?+
Where a platform opens genuine, measurable ad access, yes, under the same rule as every channel: real tracking before real spend. For exactly where that stands today for ChatGPT specifically, see our dedicated ChatGPT Ads in India page, we won't repeat hype we can't back up here either.
Is conversion rate optimisation (CRO) included, or is that a separate service?+
Included. Landing pages, offers and funnel fixes are managed inside this retainer, not sold separately, because the ad and the page it lands on are one job, not two vendors pointing fingers at each other's numbers.
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Ready to make SEM pay?
A free, no-pitch audit of where your marketing money goes. Worst case, you walk away with a fix list and owe us nothing. Best case, you stop bleeding.