SEM · Paid Search
We spend your ad budget like it's ours. Because our reputation rides on it.
Google and Meta's algorithms optimise for their reported conversions — not your bank balance. We wire tracking to real revenue first, then scale what pays and kill what doesn't, every single week.
“Your ad platform is grading its own homework.”
Every ad platform claims credit for sales it didn't cause. Add up Meta, Google and your email tool and you've apparently sold 180% of your stock. If your tracking counts a page view as a 'lead', the AI will happily find you a million page views. We reconcile platform-reported conversions against the revenue in your books before we call anything a win.
// What we actually do
SEM, run like your revenue depends on it.
Conversion tracking that's actually true
Server-side events, offline conversion imports, and CRM matching so the numbers mean revenue, not noise.
Google Ads (Search, PMax, Shopping)
Structured for intent and margin, not just clicks — with negative-keyword hygiene most agencies skip.
Meta & paid social
Creative testing frameworks and audience strategy that respect a real budget, not an enterprise one.
Landing pages & CRO
The ad is half the job. We fix where the click lands so you stop paying for traffic that bounces.
Budget pacing & bid strategy
Feeding the algorithms clean signals so their AI works for your margin instead of their revenue.
Weekly cut / keep / scale calls
Ruthless, unsentimental reviews. If a campaign isn't paying, we say so and stop it.
// How we measure it
We report the right-hand column.
- Clicks & CTRReturn on ad spend (verified)
- Cost per clickCost per acquired customer
- Platform-reported conversionsRevenue matched in your CRM
Honest note
Paid ads can't fix a weak offer or a broken funnel — they just help you lose money faster. If the audit shows the problem is upstream, we'll tell you to fix that first, even though it means a smaller ad retainer for us.
// Straight answers
SEM questions, answered honestly.
Who pays for the ad spend?+
You do — directly to Google/Meta, never marked up through us. We manage it; the money and the accounts stay in your name.
What's the minimum ad budget?+
It depends on your market and margins, and we'll be honest if your budget is too small to move the needle yet. We'd rather tell you to wait than take a fee to burn it.
How fast can we launch?+
Once tracking is trustworthy, days. But we won't rush live with broken measurement — that's how budgets vanish invisibly.
// Explore other services
Ready to make SEM pay?
A free, no-pitch audit of where your marketing money goes. Worst case, you walk away with a fix list and owe us nothing. Best case, you stop bleeding.