No-BS Guides
How to Audit Your Marketing Agency in 30 Minutes
Six questions, one spreadsheet and thirty minutes of honesty will tell you whether your marketing agency is earning its fee, no consultant required.
3 minRead
Social Media
71% Say Social Works. Fewer Than A Third Can Prove It.
That gap, more confidence than competence, shows up again and again in 2026 industry surveys: a majority report that social media marketing works, while most marketing leaders privately admit they can't draw a clean line from a post to a sale. Reach and engagement are easy to grow and nearly impossible to bank, which is exactly why they're the numbers most reports lean on. We plan social from first touch to closed sale and report the line, not the vibe.
In short
DigiPlinth's social media marketing plans, creates and manages content across the platforms your buyers actually use, measured by leads and pipeline, not the followers and reach that most teams report instead because, by some 2026 surveys, as few as 3 in 10 marketing leaders feel confident they can actually measure social's business impact. Plans start at ₹19,999 ($249) per month, scoped to the platforms and volume you need.
The uncomfortable truth
“Most "Social Media Is Working" Reports Are A Confidence Score, Not A Measurement.”
Industry research keeps surfacing the same contradiction: a healthy majority of marketers say social delivers returns, while a much smaller share say they can actually prove the connection between a specific post and a specific sale. That gap is where vague retainers hide. Separately, research into B2B buying behaviour puts building trust through social content among marketers' top priorities, which is a real, defensible goal, just not the same thing as an attributed lead. We build campaigns that are honest about which of the two we're reporting on in any given month.
Our edge
The Edge: Influencer & Creator Work, Without The Extra Invoice
Creator partnerships and influencer outreach, usually a separate agency SKU with its own fee, are planned and run inside this retainer because a creator's content is just another format in the same funnel. We also refuse to hand you a reach number dressed up as a result: if a month's win is trust-building, not leads, we say so, instead of quietly reporting the vaguer of the two numbers.
// What we actually do
SMM, Run Like Your Revenue Depends On It.
Platform & channel strategy
Where your buyers actually are, and, just as importantly, where they aren't. We cut before we add.
Content that earns attention
Formats built for each platform's native behaviour, not the same asset cross-posted five ways, written to read clearly whether a human or an AI summary is the one parsing it.
Full-funnel planning
Organic and paid mapped from awareness to enquiry, so social feeds pipeline instead of just likes.
Community & response
The comments and DMs where deals quietly close, handled like the sales channel they are.
Creative testing framework
Systematic testing of hooks, formats and offers so winners scale and losers get retired fast.
Reporting that mentions revenue
Followers and reach are context. Enquiries, leads and attributed sales are the report.
// How we measure it
We Report The Right-Hand Column.
What agencies reportWhat we report
- Followers gainedLeads & enquiries from social
- Likes & reachAttributed pipeline & sales
- Engagement rateCost per qualified enquiry
Honest note
Social is a slow-burn trust channel, not a slot machine. If you need revenue this quarter, we'll likely point you at search or paid first, and build social as the compounding asset alongside it.
// What it costs
Transparent Pricing For SMM.
from₹19,999/mo
Scales with the number of platforms and content volume you need.
Indicative starting price. Your exact scope and quote follow the free audit. Every plan is month-to-month with no lock-in.
// Straight answers
SMM Questions, Answered Honestly.
How many posts per week?+
Whatever actually serves the strategy, not a quota to justify a retainer. Four genuinely good posts beat forty filler ones, and we'll tell you which you need.
Do you do the content creation too?+
Yes, strategy, creative and community. We can also work with your in-house creators and just own the strategy and analytics if you prefer.
Should I be on TikTok / LinkedIn / Instagram?+
Only if your buyers are, and only if you can do it well. The audit answers this honestly for your specific business.
Does social media affect how AI tools describe my brand?+
Increasingly, yes. Answer engines draw on public sentiment, reviews and social conversation when summarising a brand. Consistent, factual, well-structured social content feeds that the same way it feeds human trust, we just stop pretending the success metric is likes.
Do you run influencer or creator partnerships, or is that a separate agency?+
It's part of this service. We scout, brief and manage creator partnerships that fit your audience and budget, and report them the same honest way, by leads and pipeline, not just the creator's own follower count.
// Explore other services
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Ready to make SMM pay?
A free, no-pitch audit of where your marketing money goes. Worst case, you walk away with a fix list and owe us nothing. Best case, you stop bleeding.