Bangladesh's e-commerce is booming but margins are thin. Here is how to grow orders without burning the profit.
A booming but thin-margin market
E-commerce is growing fast in Bangladesh, driven by a young, mobile-first population and rising SME adoption. But margins are often thin and cash-on-delivery adds cost and risk, so growth for its own sake can lose money. We build e-commerce marketing that grows orders while protecting profit, measured on contribution, not just top-line sales.
Acquisition tuned to real economics
We focus paid and social on the products and audiences that actually make money, not the ones that simply sell, and we track cost per order against margin. In a market where every taka counts, that discipline keeps acquisition profitable rather than chasing volume that erodes the bottom line.
Convert the WhatsApp-first buyer
Many Bangladeshi shoppers prefer to message before they buy, so we build a clean path from ads and social into WhatsApp, with fast, organised responses. Reducing that friction lifts conversion and cuts abandoned carts, which for a thin-margin store is often worth more than extra traffic.
How do you grow e-commerce without losing money?
By measuring cost per order against real margin and cash-on-delivery costs, then scaling only the products and channels that stay profitable. We reconcile spend to actual, delivered revenue rather than gross sales, so growth genuinely adds to the bottom line.
Which channels work for Bangladeshi e-commerce?
Meta ads and social selling drive most acquisition, with search capturing high-intent buyers and WhatsApp closing enquiries. We pick the mix based on your products and margins, measure everything to delivered orders, and cut whatever does not pay.